The 2014 Matching Campaign

Help animals in need! Click here to see the list of partners and causes.
Make a donation and we'll match it!

If you make a donation during the Matching Campaign (between Sept. 8 – Oct. 7, 2014) Animal Planet will match it dollar for dollar until funds are gone.
*Donors have a $10,000 cap.

About the Matching Campaign

Beginning Monday, Sept. 8, Animal Planet R.O.A.R.’s (Reach Out. Act. Respond.) fourth annual matching campaign kicks off with with six returning and two brand-new partners competing for dollar-for-dollar matching contributions on consumer donations up to $250,000. The participating partners again have “30 Days to R.O.A.R.” in which they’ll strive to earn the matching funds that come from the sale of Animal Planet products, which are available at retailers nationwide.

This year, David Shepherd Wildlife Foundation and WildAid join returning partners Earthwatch, EQUUS, Jane Goodall Institute, National Wildlife Federation (NWF), Petfinder Foundation and Villalobos.

In addition to competing for the $100,000 in matching funds, each organization is also in the running for five $10,000 bonuses. This year’s bonus categories include: Top Monthly Fundraiser – Dollar Amount, Most Unique Number of Donors, Most Traffic to Your Cause Page, Loudest “ROAR” Heard by Judges and Fan Favorite.

Hosted by GlobalGiving, an NGO that connects donors with grassroots projects around the world, the matching campaign runs for 30 days and encourages consumers to visit www.globalgiving.org/ROAR to donate to the overall R.O.A.R. cause or directly to the partner charity of their choice. The GlobalGiving platform allows consumers to align with individual campaigns and follow the direct impact of their donations to a cause. You can track the current donations leaders by visiting www.globalgiving.org/leaderboards/roar-2014

The matching funds are generated by Discovery Consumer Products’ Animal Planet brand which includes pet products and lifestyle products from apparel to toys and home décor. Animal Planet merchandise licensees contribute a portion of their sales to R.O.A.R. with the goal intention of making the world a better place for Animals. In 2013, ROAR donations surpassed one million dollars through the sale of Animal Planet consumer products. To see some of the Animal Planet R.O.A.R. products, consumers can visit http://animal.discovery.com/in-stores-now/ and look for the R.O.A.R. notation. Animal Planet products are also available at Wag.com and retailers including Kohl’s and Bed Bath & Beyond and regional department stores including Bealls and Bon-Ton.

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