The 2014 Matching Campaign

Help animals in need! Click here to see the list of partners and causes.
Make a donation and we'll match it!

If you make a donation during the Matching Campaign (between Sept. 8 – Oct. 7, 2014) Animal Planet will match it dollar for dollar until funds are gone.
*Donors have a $10,000 cap.

More about the Matching Campaign

Beginning Monday, Sept. 8, Animal Planet's non-profit initiative (NPO), R.O.A.R. (Reach Out. Act. Respond.) launches the third annual matching campaign to raise funds for seven participating R.O.A.R. partners. This year's focus on "30 Days to R.O.A.R." again provides partners with the opportunity to receive dollar-for-dollar matching contributions on consumer donations up to $100,000. The funds come from the sale of Animal Planet products, which are available at retailers nationwide.

During this year's campaign, R.O.A.R. will surpass the $1-million mark in total donations, including matching funds, consumer donations and proceeds from the sale of Animal Planet consumer products. Once again, the seven returning NPOs are competing for bonuses in addition to the dollar-for-dollar match. This year, American Humane Association, Earthwatch Institute, Equus Foundation, The Jane Goodall Institute, National Wildlife Federation, Foundation and Villalobos Rescue Center have the opportunity to receive $5,000 in bonuses in the following categories: Top Fundraiser (awarded bi-weekly), Most Number of Donors (awarded bi-weekly), Most Traffic to Cause Page (awarded bi-weekly), Loudest R.O.A.R. (one judges' award) and Most-Active Pre-Launch Promotion (one judges' award).

"Animal Planet is proud to continue the matching campaign, which provides our R.O.A.R. partners with funds that are necessary in helping them achieve their goals," says Victoria Lowell, senior vice president of Animal Planet marketing and operations. "And, with R.O.A.R. donations set to surpass $1 million during the campaign, Animal Planet is excited by the contributions of its partners during the 30 Days to R.O.A.R."

Hosted by GlobalGiving, an NPO that connects donors with grassroots projects around the world, the matching campaign runs for 30 days and encourages consumers to visit to donate to the overall R.O.A.R. cause or directly to the partner charity of their choice.

The matching funds are generated by Animal Planet's consumer products program, which includes pet products and lifestyle products from apparel to toys and home décor. Animal Planet licensees contribute a portion of their sales to R.O.A.R. with the intention of giving something back to the animals, which the network celebrates daily. To see some of the Animal Planet R.O.A.R. products, consumers can visit and look for the R.O.A.R. notation. Animal Planet products are also available at and retailers including Macy's, Kohl's and Bed Bath & Beyond.

Animal Planet will promote the campaign on-air and online by engaging consumers and encouraging them to join in supporting their favorite cause. To learn more about the partners and causes in this year's campaign and to make donations please visit:


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