About R.O.A.R.

posted: 05/15/12
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About Roar
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Reach Out. Act. Respond. for animals.

Animal Planet has partnered with leading animal and wildlife organizations to inspire people like you to make the world a better place for animals. Together we have the power to improve the lives of animals in our communities and in the wild. Even the smallest act has an impact!

Established in 2006, Animal Planet's R.O.A.R., is dedicated to improving the lives of animals in our communities and in the wild. The R.O.A.R. partners benefiting from this program help wild and domestic animals in the U.S. and abroad. The campaign aligns Animal Planet with a powerful roster of leading animal and environmental organizations. R.O.A.R. is a key component of Discovery's overall Impact initiative which strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty through innovative programs and events. For more information about how Discovery is making an impact, please visit: impact.discovery.com.

R.O.A.R. supports its partner charities through the following initiatives: the Matching Campaign and the Watch and Give.

Matching Campaign

The R.O.A.R. Matching Campaign is a rewards incentive competition between the R.O.A.R. Principle Partners. Each fall, during a pre-established campaign time, Animal Planet encourages and supports the Principle Partners in a competition to raise awareness among their communities and inspire people to financially support their featured project - a cause important to their organization. Hosted by GlobalGiving, a non-profit that connects donors with grassroots projects around the world, the Matching Campaign allows consumer donations to be matched dollar for dollar up to a pre-determined amount, which is provided by Animal Planet from the proceeds of its licensed products.

To learn more about past Matching Campaigns click here.

To learn more about our partners' Matching Campaign projects and to make a donation visit: http://www.globalgiving.org/ROAR

Watch & Give

Animal Planet also works in partnership with viewers to support a R.O.A.R. charity by turning viewership into money donated. Through the Watch & Give Campaign, Animal Planet commits to make a donation for every viewer who watches (live) a pre-designated program. Since 2010 Animal Planet has run the Watch & Give in conjunction with an episode of Pit Bulls & Parolees to raise money for the Villalobos Rescue Center. (Villalobos is the charity organization Pit Bulls & Parolees is centered around and a R.O.A.R. partner.) Through the Watch & Give Campaign, Animal Planet succeeded in raising $50,000 (each year) for Villalobos.

These donations have helped the Villalobos Rescue Center feed, shelter, and provide medical aid to homeless and sick pit bulls. In 2012 the donation helped Villalobos recover from Hurricane Isaac, which caused extensive damage to their facility and displaced 80 dogs.

Watch: A thank you from Tia Torres, owner and founder of the Villalobos Rescue Center.

Animal Planet will continue the Watch & Give this fall. Check back in November for more information.

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