About ROAR

Reach Out. Act. Respond. for animals.

Animal Planet has partnered with leading animal and wildlife organizations to inspire people like you to make the world a better place for animals. Together we have the power to improve the lives of animals in our communities and in the wild. Even the smallest act has an impact!

Established in 2006, Animal Planet's R.O.A.R., is dedicated to improving the lives of animals in our communities and in the wild. The R.O.A.R. partners benefiting from this program help wild and domestic animals in the U.S. and abroad. The campaign aligns Animal Planet with a powerful roster of leading animal and environmental organizations. R.O.A.R. is a key component of Discovery's overall Impact initiative which strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty through innovative programs and events. For more information about how Discovery is making an impact, please visit: impact.discovery.com.

R.O.A.R. supports its partner charities through the following initiatives: the Matching Campaign and the Watch and Give.

Matching Campaign

The R.O.A.R. Matching Campaign is a rewards incentive competition between the R.O.A.R. Principle Partners. Each fall, during a pre-established campaign time, Animal Planet encourages and supports the Principle Partners in a competition to raise awareness among their communities and inspire people to financially support their featured project - a cause important to their organization. Hosted by GlobalGiving, a non-profit that connects donors with grassroots projects around the world, the Matching Campaign allows consumer donations to be matched dollar for dollar up to a pre-determined amount, which is provided by Animal Planet from the proceeds of its licensed products.

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